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Enter The Canadian Healthcare Market

We provide Commercialization Advisory Services for Healthcare Companies

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Most early-stage healthcare companies don’t fail because of poor technology — they fail because of unclear pathways and costly pivots.

By The Numbers

56%

Of healthcare startups fail within 5 years

43%

Cite poor product-market fit as the primary cause

70%

Run out of capital — a symptom, not the root problem

Meet

Tanya Allen

I work alongside healthcare companies to understand where they are in their commercialization journey, identify barriers early, and align on the right next steps — before costly pivots consume valuable runway.

Tanya Allen

Founder, Entrav Strategy

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Services

What Your Business Needs.

Pharma  |  Biotech  |  Medical Devices  |  Healthcare Software

Healthcare Specialization
 

I advise exclusively in healthcare — pharma, biotech, medical devices, and healthcare software. No generalists. No diluted expertise.

Commercialization
Before Market Entry

Significant groundwork can be completed before you spend a dollar on active market entry. I help you understand timelines, stakeholder dynamics, and the realities of the Canadian healthcare system.

Protecting Your Runway
 

The more informed your leadership team is before entering the market, the greater the opportunity to build momentum and long-term success.

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Are You Ready for Canada?

Contact me to begin the process

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